Public Relations Courses
PRL 120Ethics & Professional DevelopmentPublic Relations2An introduction to basic aspects of professionalism required of media professionals. Course emphases are on professional ethics codes of journalism and public relations; basic concepts and terminology of journalism; business etiquette; media career options; basics of Associated Press style; resume and cover letter preparation; and internship preparation. Same as MMJ 120 and SPR 120. Fall and Spring.
PRL 150Intro Digital Photography & Audio ReportPublic Relations3The course will introduce students to the basic principles of digital photojournalism and video technologies. Students will be introduced to digital cameras (photographic and video), the basics of editing still photographs and the basics of video editing. Students will be required to create content using appropriate gear and prepare it for distribution across multiple platforms as appropriate for the message intended. Same as MMJ 150 and SPR 150. Fall and Spring.
PRL 155Video for Digital Journalism IPublic Relations3The course will focus on the practices and principles of shooting, editing and distributing video for multiple platforms. Topics include: shooting with cellphones, DSLR cameras and dedicated video cameras; preproduction planning; lighting principles; audio for video, editing video and distributing digital stories through multiple platforms. Same as MMJ/SPR 155. Prerequisite: PRL/MMJ 150 or consent of instructor. Fall and spring.
PRL 180Publication DesignPublic Relations3Theory and practice in graphic design for publications commonly used by news and public relations professionals. Focus is on creating ethical, compelling and effective visual communications vehicles by combining elements such as copy, colors, fonts, photos, illustrations and informational graphics. Same as MMJ 180 and SPR 180. Fall and Spring
PRL 221Public Relations Practice AreasPublic Relations3An introduction to practical and theoretical aspects of the public relations profession. Students become familiar with career options and the basic knowledge/skills required of public relations practitioners through the study of contemporary practice areas such as, but not limited to, community relations, consumer relations, corporate communications, education communications, employee communications, faith-based communications, government communications, healthcare communications, investor relations, nonprofit communications, sports communications.
PRL 222Social Media Strategy and TacticsPublic Relations3SophomoreThe study and practical application of social media best practices in public relations contexts. Topics include social media policy development/management, using social media within strategic communications plans, case studies in social media success, and basic analysis of social media metrics. Course includes hands-on practice in results-driven social media simulations. Spring.
PRL 303Sports Information and Public RelationsPublic Relations3The study of and hands-on experience in best practices for conducting public relations on behalf of sports teams and their parent organizations-schools, conferences, amateur governing bodies and professional teams. Emphasis is on the college/university sports information profession. Topics include, but are not limited to, using in-game statistical software for major sports; media credentialing; press box and press row management; proactive and reactive media relations; season media guides; game-day media guides; strategic planning; crisis communications; relationships with players and coaches; multimedia story packaging; and pre-season, in-season and post-season writing. Same as SPR 303. Fall.
PRL 333Public Relations WritingPublic Relations3Extensive practice in writing materials commonly used by public relations professionals and their clients. Projects involve research, concept development, writing, revision, and project management. Focuses on results-oriented writing based on accuracy, clarity, and creativity in business and nonprofit settings. Includes introduction to advertising copywriting. Prerequisites: PRL/MMJ 120 and PRL 221 or consent of instructor. Spring.
PRL 334Learn Engagement w/Pub Rel ProfessionalsPublic Relations3Within the context of a traditional course, students interact and network weekly with public relations professionals from a variety of practice areas. Students study each visiting professional's practice area, business/organization, competitors, and communications tactics. Students develop additional skills and knowledge by studying communications from a professional trade organization in public relations. There is a course fee required for student membership in either the Public Relations Society of America (PRSA) or the International Association of Business Communicators (IABC), depending on the instructor's choice of organization each year. Fall.
PRL 380Practicum in Public RelationsPublic Relations1Experience on campus in areas directly related to public relations and mass media; or off-campus experiences or on-the-job training related to public relations. Open only to sophomores, juniors, and seniors. Fall and Spring.
PRL 445Communication Law in a Digital WorldPublic Relations3A survey of communications law, including libel, privacy, free press/fair trial, reportorial privilege, access, and broadcast regulation. Satisfies Civic Learning exploratory. Same as MMJ 445 and SPR 445. Fall.
PRL 480Strategic Communications CampaignsPublic Relations3Course focuses on the research, writing, and evaluation of strategic communications plans. Emphasis will be on common plan elements such as the situation analysis, desired communications outcomes, target audiences, key messages, strategies, tactics, and timelines-by-tactics. Fall.
PRL 495Senior Seminar in Public Relations HistPublic Relations3A survey of major developments – from ancient Greece until contemporary times – in communications, media, and, especially, public relations. Course includes an introduction to conducting public relations research. Also includes familiarization with classic case studies in public relations. Prerequisites: PRL/MMJ 120, PRL 221, PRL 231, and PRL 333 or permission of instructor. Taken concurrently with PRL 499. Spring.
PRL 498Portfolio Development SeminarPublic Relations0Each student must develop physical (book") and digital interactive portfolios containing an appropriate body of work that demonstrates to a potential employer that the student is ready to make the transition to the professional workplace. Coursework requirements includes job searches and actual job applications. Satisfactory/Unsatisfactory grading. Taken concurrently with PRL 493 in the senior year. Fall. "
PRL 499Senior Competency SeminarPublic Relations0SeniorA comprehensive exam over major aspects of the study of public relations. A minimum grade of 60 is required. If the minimum grade is not achieved, one retake may be permitted if Pulliam School faculty members judge the first attempt to be an earnest effort with a score reasonably close to the required minimum. Taken concurrently with PRL 495 in the senior year. Spring.

r. 9-21-20