Public Relations Courses
BRJ 400Advanced On-air StorytellingJournalism3The course is designed to teach the skills necessary to create a strong understanding of traditional storytelling, visual and audio narrative for television and radio broadcast. Emphasis is placed on creating stories through project development, natural sound and effective interviews. Throughout the course, a major concern will be the construction of stories that connect the news of the day to the larger community. Prerequisite: Immersion Experience. Fall and Spring.
BRJ 450Broadcast Journalism Special ProjectJournalism3The course is designed to develop practical experience in real-life field projects by completing a project in conjunction with a supervising faculty member. Prerequisite: BRJ 400. Fall and Spring.
MMJ 001Student MediaJournalism1Students will work on refining their reporting, writing and editing skills by working across media platforms for converged media that make use of print, audio, video, sound slides and other forms of presentation. Counts as activity course credit. Fall and Spring.
MMJ 002Statehouse FileJournalism1Students will work on refining their reporting, writing, and editing skills by working across media platforms for converged media that make use of print, audio, video, sound slides and other forms of presentation. Work will appear on the Franklin College Statehouse Bureau website, www.thestatehousefile.com, and with the bureau’s news partners. Counts as activity course credit. Prerequisite: MMJ 001 (can be satisfied concurrently with permission of advisor.) Fall, Spring, and Summer.
MMJ 004Radio StationJournalism1Laboratory course in radio station procedures, operations, and on air broadcasting on WFCI-FM. Counts as activity course credit. Fall and Spring.
MMJ 005TV NewsJournalism1Laboratory course in video production. Students may work on The Statehouse File newscast or other video productions as approved by the course instructor. Counts as an activity course credit. Fall and Spring.
MMJ 007Media ManagerJournalism2All student media managers must enroll in MMJ 007 in the semester(s) during which they manage a student media outlet. Counts as an activity course credit. Fall and Spring.
MMJ 120Ethics & Professional DevelopmentJournalism2An introduction to basic aspects of professionalism required of multimedia journalists and public relations professionals. Course emphases are on professional ethics codes of journalism and public relations with an examination of case studies; basic concepts and terminology of journalism; business etiquette; multimedia and public relations career options; basics of Associated Press style; resume and cover letter preparation; and internship preparation. Same as PRL 120. Fall and Spring
MMJ 125Multimedia Reporting & InterviewingJournalism2This course will focus on the processes of news and information gathering making use of different media platforms. Students will learn the techniques of interviewing and will learn to challenge the information they gather. The emphasis will be on developing reporting skills so that students can gather accurate information. Fall and Spring.
MMJ 130News WritingJournalism2This course provides an in-depth study and accompanying practical application of reporting, interviewing, newswriting, editing, photography captions and copy editing skills. There is emphasis on developing the skills to address ethical and legal situations a journalist encounters in the course of publishing. Fall and Spring.
MMJ 135Editing for Print and OnlineJournalism2This course introduces students to copyediting, self-editing and fact-checking skills needed to publish stories for the Web, broadcast and print. Fall and Spring.
MMJ 140Broadcast News WritingJournalism2The course is an introduction to basic news writing and formats for television and radio. Topics include news judgment, interviewing, preparation of scripts for news and sports broadcasts, and effective use of social media in reporting. Fall and Spring.
MMJ 150Intro Digital Photography & Audio ReportJournalism2The course will introduce students to the basic principles of digital photojournalism and video technologies. Students will be introduced to digital cameras (photographic and video), the basics of editing still photographs and the basics of video editing. Students will be required to create content using appropriate gear and prepare it for distribution across multiple platforms as appropriate for the message intended. Same as PRL 150. Fall and Spring.
MMJ 155Video for Digital JournalismJournalism2The course will focus on the practices and principles of shooting, editing and distributing video for multiple platforms. Topics include: shooting with cellphones, DSLR cameras and dedicated video cameras; preproduction planning; lighting principles; audio for video, editing video and distributing digital stories through multiple platforms. Same as PRL 155. Prerequisite: MMJ/PRL 150 or consent of instructor. Fall and Spring.
MMJ 160Using Databases in News GatheringJournalism2This course introduces students to the importance of locating, using and interpreting documents and database information and statistics to bolster all new stories, including investigative features. Fall and Spring.
MMJ 180Publication DesignJournalism3This course will focus on fundamentals of typography including theory and practice in visual communication. By exploring typography, photography, layout, grids, and the principles of contrast, repetition, alignment, proximity, and hierarchy, students will create ethical, compelling, and effective two-dimensional designs. Through lectures, projects, and classroom critiques, the focus is on designing publications, information graphics and interactivity. Proficiency in Adobe InDesign and Illustrator required or willingness to learn through online tutorials. Same as PRL 180. Fall and Spring.
MMJ 201In-depth News WritingJournalism2This course material is required as part of the Immersion Experience. This is a multimedia reporting and writing class. Students will develop and enhance the skills necessary to explore one or more issues in depth, either through a series of stories or a single expanded story. The students’ work will be published or presented across media platforms through www.thestatehousefile.com and its newsgathering partners. Fall and Spring.
MMJ 202On-air PerformanceJournalism2This course material is required as part of the Immersion Experience. This course is designed to build and enhance presentation and performance skills for television and radio through the daily experience of covering state government. Students acquire the skills necessary to work in a daily news environment, including interviewing, developing sources, archival research, deadline writing, and assembling television and radio news packages for broadcast. Fall and Spring.
MMJ 203On-air ProductionJournalism2This course material is required as part of the Immersion Experience. The course is designed to provide students with advanced hands-on experience in studio production practices, including techniques for news segments. Emphasis is placed on camera operation, production management, audio control, and portable lighting. Fall and Spring.
MMJ 250Multimedia StorytellingJournalism3The course will introduce the principles and practices of telling journalistic stories across multi-media platforms. Students will use the tools introduced in earlier courses to research, prepare and present news stories in digital formats. Students will be expected to determine which media format is best utilized to tell the story and use a wide variety of tools and techniques to communicate with the audience. Social media as a journalism tool for research and distribution will be an emphasis. Prerequisites: MMJ 125, MMJ 130, MMJ 150, MMJ 155 or consent of instructor. Fall and Spring.
MMJ 300Topics in Multimedia NewsJournalism3A topic of current interest in multimedia news will be taught. Topics will vary depending on faculty and student interest. Course will be offered upon the request of a faculty member and with approval of the vice president for academic affairs.
MMJ 360Design for the InternetJournalism3Builds on fundamentals learned in MMJ/PRL 180 by exploring information architecture and developing visual storytelling for multimedia. Students will learn to plan, gather, analyze, report, and visualize interactive stories. Focus is on visual communication using digital media to create and design interfaces, utilizing type, illustration, image, graphic models, motion, sound, video, interactivity, and navigation. Same as PRL 360. Prerequisite: MMJ/PRL 180. Fall and Spring.
MMJ 380PracticumJournalism1Experience on campus in areas directly related to the media; internships or off-campus on-the-job training. Open only to sophomores, juniors, and seniors. Fall and Spring.
MMJ 445Communication Law in a Digital WorldJournalism3Students will be introduced to First Amendment law as it relates to professional communicators. Topics will include First Amendment theory, libel law, invasion of privacy law, copyright law, news-gathering rights, public relations law and advertising law. Same as PRL 445. Fall and Spring.
MMJ 490Multimedia Journalism Independent StudyJournalism1Course is designed to encourage student initiative and to provide a degree of flexibility in the departmental program. Prerequisite: consent of instructor. Fall and Spring.
MMJ 498Multimedia PortfolioJournalism0Each student must develop a portfolio containing a significant and appropriate body of work that, by the time of graduation, demonstrates to a potential employer that the student is ready to make the transition to the professional workplace. Each portfolio also must demonstrate the student’s understanding of linkages among leadership, the liberal arts, and the student’s intended career. The specific format and content of the portfolio is determined by the faculty. Students must enroll in MMJ 498 in fall or spring semester of the senior year. Portfolios will receive either a passing or failing grade by the Pulliam School of Journalism faculty. Deficiencies must be corrected before the portfolio is certified as passing. Fall and spring.
MMJ 499Multimedia Storytelling Senior ProjectJournalism0Students will demonstrate and showcase the skills they have acquired through their careers at the Pulliam School of Journalism by creating an in-depth package of stories about a significant public issue that is told from multiple media platforms. Fall and Spring.
NWS 400Advanced In-depth News WritingJournalism3An advanced exploration of reporting and writing techniques, this course will focus on preparing students to cover substantive issues. Students will study and produce enterprise stories of merit and feature stories of grace. The students will produce work that will be published or presented through www.thestatehousefile.com and its newsgathering partners. Prerequisite: Immersion Experience. Fall and Spring.
NWS 450In-depth Storytelling ProjectJournalism3Working with the faculty, staff and students of www.thestatehousefile.com, the students in this class will use sophisticated reporting and writing techniques to produce compelling stories on -or newsworthy subjects or issues of their choosing (subject to the approval of the instructor and/or editor). These stories will be published as display pieces at www.thestatehousefile.com and offered as such to its news-gathering partners. Prerequisite: NWS 400. Fall and Spring.
PRL 120Ethics & Professional DevelopmentPublic Relations2An introduction to basic aspects of professionalism required of media professionals. Course emphases are on professional ethics codes of journalism and public relations; basic concepts and terminology of journalism; business etiquette; media career options; basics of Associated Press style; resume and cover letter preparation; and internship preparation. Same as MMJ 120. Fall and Spring.
PRL 150Intro Digital Photography & Audio ReportJournalism2The course will introduce students to the basic principles of digital photojournalism and video technologies. Students will be introduced to digital cameras (photographic and video), the basics of editing still photographs and the basics of video editing. Students will be required to create content using appropriate gear and prepare it for distribution across multiple platforms as appropriate for the message intended. Same as MMJ 150. Fall and Spring.
PRL 155Video for Digital JournalismJournalism2The course will focus on the practices and principles of shooting, editing and distributing video for multiple platforms. Topics include: shooting with cellphones, DSLR cameras and dedicated video cameras; preproduction planning; lighting principles; audio for video, editing video and distributing digital stories through multiple platforms. Same as MMJ 155. Prerequisite: PRL/MMJ 150 or consent of instructor. Fall and spring.
PRL 180Publication DesignJournalism3Theory and practice in graphic design for publications commonly used by news and public relations professionals. Focus is on creating ethical, compelling and effective visual communications vehicles by combining elements such as copy, colors, fonts, photos, illustrations and informational graphics. Same as MMJ 180. Fall and Spring
PRL 221Public Relations Practice AreasJournalism3An introduction to practical and theoretical aspects of the public relations profession. Students become familiar with career options and the basic knowledge/skills required of public relations practitioners through the study of contemporary practice areas such as, but not limited to, community relations, consumer relations, corporate communications, education communications, employee communications, faith-based communications, government communications, healthcare communications, investor relations, nonprofit communications, sports communications. Prerequisite: PRL/MMJ 120 or permission of instructor. Spring.
PRL 231Service Learning in Public RelationsJournalism3Students use their public relations knowledge and skills in a PR agency setting to provide pro bono (free/volunteer) communication services to local, regional, national or international nonprofit organizations. Course emphases include concepts and philosophies of service in undergraduate and professional settings, excellence in client services, strategic communications planning, development and implementation of creative communications concepts, and time/project management. Note: Because of the nature of working with clients, this course is likely to involve schedule changes, meetings outside the posted course hours, and meetings off campus. Prerequisites: PRL/MMJ 120, PRL/MMJ 155, and PRL 221 or permission of instructor. Spring.
PRL 300Topics in Public RelationsJournalism3A topic of current interest in public relations will be taught. Topics will vary depending on faculty and student interest. Course will be offered upon the request of a faculty member and with approval of the vice president for academic affairs.
PRL 321Current & Emerging Media in Public RelatJournalism3Focus is on using social media, mobile media, and new/developing media to communicate effectively on behalf of businesses and nonprofit organizations. Course also includes an emphasis on using traditional mass media outlets in public relations efforts, and on developing an effective media mix" for ongoing reputation management and for new public relations campaigns. Prerequisites: PRL/MMJ 120 and PRL 221 or permission of instructor. Fall."
PRL 333Public Relations WritingJournalism3Extensive practice in writing materials commonly used by public relations professionals and their clients. Projects involve research, concept development, writing, revision, and project management. Focuses on results-oriented writing based on accuracy, clarity, and creativity in business and non-profit settings. Includes introduction to advertising copywriting. Prerequisites: PRL/MMJ 120 and PRL 221 or consent of instructor. Spring.
PRL 360Design for the InternetJournalism3Builds on fundamentals learned in previous courses and provides hands-on practice in developing the written and visual elements for delivering news in online digital formats. Focus in on designing news-focused and social media sites utilizing video, audio, slide shows and interactive blogs. Same as MMJ 360. Prerequisites: PRL/MMJ 180. Fall and Spring
PRL 380Practicum in Public RelationsJournalism1Experience on campus in areas directly related to public relations and mass media; or off-campus experiences or on-the-job training related to public relations. Open only to sophomores, juniors, and seniors. Fall and Spring.
PRL 445Communication Law in a Digital WorldJournalism3A survey of communications law, including libel, privacy, free press/fair trial, reportorial privilege, access, and broadcast regulation. Same as MMJ 445. Fall.
PRL 490Public Relations Independent StudyJournalism1Course is designed to encourage student initiative and to provide a degree of flexibility in the departmental program. Normally the subject is not sufficiently or appropriately covered in departmental course offerings. Prerequisite: consent of instructor. Fall and spring.
PRL 493Public Relations Senior Projects SeminarJournalism3As part of the public relations overall senior-year experience, this course focuses on demonstrating Degree Qualification Profile, bachelor-degree-level competencies in the following intellectual skills: communication fluencies, use of information sources, and engagement with diverse perspectives. Taken concurrently with PRL 498 in the senior year. Prerequisites: PRL/MMJ 120, PRL 221, PRL 231, and PRL 333 or permission of instructor. Fall.
PRL 495Senior Seminar in Public Relations HistJournalism3A survey of major developments – from ancient Greece until contemporary times – in communications, media, and, especially, public relations. Course includes an introduction to conducting public relations research. Also includes familiarization with classic case studies in public relations. Prerequisites: PRL/MMJ 120, PRL 221, PRL 231, and PRL 333 or permission of instructor. Taken concurrently with PRL 499. Spring.
PRL 498Portfolio Development SeminarJournalism0Each student must develop physical (book") and digital interactive portfolios containing an appropriate body of work that demonstrates to a potential employer that the student is ready to make the transition to the professional workplace. Coursework requirements includes job searches and actual job applications. Satisfactory/Unsatisfactory grading. Taken concurrently with PRL 493 in the senior year. Fall. "
PRL 499Senior Competency SeminarJournalism0SeniorA comprehensive exam over major aspects of the study of public relations. A minimum grade of 60 is required. If the minimum grade is not achieved, one retake may be permitted if Pulliam School faculty members judge the first attempt to be an earnest effort with a score reasonably close to the required minimum. Taken concurrently with PRL 495 in the senior year. Spring.