Digital Marketing

Driving Digital Transformation

Are you passionate about making a difference online? Do you see yourself leading campaigns that drive engagement, enhance brand awareness, and increase conversions?

The Digital Marketing concentration at Franklin College, offered in collaboration with Rize Education, empowers students with the knowledge and skills to address complex digital challenges. From crafting compelling content to analyzing campaign performance, our program prepares you for impactful roles in digital marketing, social media, and beyond.

Better yet, you’ll graduate with top industry certifications from Hubspot and Google — giving you a leg up in the job market.

Why Choose the Digital Marketing Concentration?

Digital Marketing icon

Digital marketers are today’s storytellers, strategists and analysts — all in one. This concentration within the business major empowers students to build brands, drive engagement and convert clicks into career opportunities. Students also earn several top certifications from Hubspot and Google, providing hands-on experience with essential industry tools.

Download the Digital Marketing Concentration Handout

Real-World Ready.

There is a world of opportunities for those graduating with skills in digital marketing. Here are a few examples of careers in digital marketing with their average salary:

Digital Marketing Specialist — $50,000 (entry-level)

Digital marketing specialists manage the public image of organizations. They craft press releases, handle media inquiries, and develop communication strategies to enhance brand reputation.

Corporate Communications Strategist — $73,000 (entry-level)

Corporate communications strategists develop internal and external communication strategies for organizations. They handle corporate messaging, manage social media presence, and ensure consistent brand voice.

Media Relations Manager — $74,000 (with experience)

Media relations managers cultivate relationships with journalists and media outlets. They manage press coverage, handle media inquiries, and develop media strategies to promote positive public perception.

Director of Communications — $115,000 (with experience)

A director of communications is a senior-level position responsible for managing and directing an organization’s internal and external communications. This role is vital in shaping the public image of the organization and ensuring consistent messaging across various channels.

Preparing you for a rewarding career in business

Download the Digital Marketing Course Catalog

Our Major Handouts

Choose Your Path

At Franklin College, you can pursue a major in Business, Accounting, or Economics, with the option to add a minor in any of these areas or in Leadership, with more minors currently in development.

Business majors can further customize their experience through concentrations in Finance, Digital Marketing, Management, Accounting, Nonprofit Administration, Economics, or an individualized track designed around their goals.

A World of Opportunities

Impactful Careers with Countless Job Prospects

Digital Marketing graduates enter rewarding careers in strategic communication, media relations, and crisis management. With a growing demand for skilled Digital Marketing professionals, students can expect diverse job opportunities and avenues for professional growth. Digital Marketing professionals also enjoy competitive salaries with excellent benefits packages, offering the prospect of a stable future.

Practical & Transferable Skills

Our program emphasizes practical skills such as digital strategy development, social media management, and data analytics. Students gain hands-on experience through real-world projects, preparing them for the complexities of digital marketing roles.

Diverse Career Opportunities

Graduates can pursue various roles such as Digital Marketing Specialist, Social Media Manager, SEO Specialist, and Digital Marketing Analyst. The broad applicability of a Digital Marketing concentration allows students to explore numerous paths in both the public and private sectors. Many of these are remote-friendly.

Pathways to Graduate Education

A bachelor’s degree in business with a concentration in digital marketing opens doors to advanced degrees in marketing, business administration, and related fields. Our alumni have pursued graduate studies at prestigious institutions, advancing their careers and impact on the digital landscape.

Department of Economics, Business and Accounting

Address
101 Branigin Blvd.
Franklin, IN 46131
Old Main
Contact
317.738.8223
Hours
Monday - Thursday, 8 a.m. to 5 p.m.
Friday, 8 a.m. to 4 p.m.

Move from theory to practice with our Digital Marketing concentration. If you’re passionate about understanding and improving the digital presence of organizations, our program will give you practical insights into analytics, digital platforms and ethical marketing practices.