Franklin College will host its fifth annual Day of Giving Challenge on Thursday, April 20, 2017.
The money raised will go to the Franklin Fund to provide tuition assistance for Franklin College students who qualify for need-based assistance as well as other essential college needs that support the learning environment for students. Ninety-five percent of the college’s students receive some form of financial aid, many of whom would not otherwise be able to afford a college education.
This year, the college’s overall challenge goal is to have 600 people make a gift on April 20. Meeting this number will “unlock” over $25,000 from the college’s challengers, who have pledged money toward the challenge goals for this specific day.
One set of challengers are the late Jim and Shirley Kowalski, 1957 and 1960 graduates respectively. Because of their affection for Franklin College and their desire to instill a tradition of giving to the college, they established the Kowalski Endowed Fund. This grant supports the college’s annual giving efforts by providing annual funds used to challenge young alumni to begin and renew their support of the Franklin Fund.
The staff is planning to use social media, especially Facebook and Twitter, to market the one-day fundraising effort, as well as email and other college communication formats.
The one-day giving challenge began in 2013 with a successful effort, earning the Office of Development and Alumni Engagement a Silver Award in their district from the Council for the Advancement and Support of Education (CASE). Each year the college has met and exceeded its goal. Last year the college raised $80,107 from 567 donors.
Those interested in donating to or having questions about the one-day challenge may contact Emily Trinkle, Interim Director of Annual Giving by phone at (317) 738-8049 or email at etrinkle@FranklinCollege.edu.
(Posted Feb. 24, 2017)